Just as sellers now can sell homes from another state and never come back for closing - everything done via email, online document storage sites or/and online signatures - the buyers will look at the property online first. Whether they live in Corinth, Denton, Argyle, Flower Mound, Dallas, Carrollton and the home for sale that they are interested to buy is around the corner, or miles away - online panoramic images, videos, virtual tours and multiple photos for each property are what they are looking at to decide whether to go view the property or not. I pay HUGE attention to online presentation and marketing of the property I list.
I always consider these two issues first:
- Quality of Photos (home preparation for photographing, exposure issues in terms of light, camera position, room views, property views, wide angle coverage, truthful but professional depiction of reality, time of the day, weather, and more)
- Usefulness of information to the buyer - how quickly they can access and view multimedia presentations.
The quicker the buyers access high quality images and the quicker they get to panoramic, video tours the more likely they will stay or use these tools again to review the property they liked the first time. Simplicity and access are more important today than the fancy software with dozens of bells and whistles that many online virtual tour sites offer.
So, if you are about to put your home on the market and have not decided on the agent - let me be your HIGH tech marketer! :-)
